We believe that a beautiful home and a sustainable home are the same home — and that making yours that way should feel joyful, not overwhelming.
Eco-Friendly Homemaking started in 2019 as a personal journal — a place to document the slow, imperfect journey of making our rented flat in London feel more intentional, more sustainable, and more truly like home.
What started as notes to ourselves grew into something we never expected: a community of over 80,000 readers who are navigating the same questions. How do I make my home beautiful without buying more? How do I live more sustainably without giving up comfort? How do I build routines that actually feel good to come home to?
We don't believe in perfection. We believe in progress — in small, considered changes that accumulate into a home, and a life, that genuinely aligns with your values.
Every recommendation starts with the question: is there a lower-impact version of this? Usually there is.
Sustainable choices should be beautiful ones. We refuse to believe you have to sacrifice aesthetics for ethics.
We test everything we recommend in our own home. Affiliate links help fund the site, but they never influence our opinions.
We're not zero-waste purists. We're real people doing our best, sharing what works, and being honest about what doesn't.