In the world of DIY, green is the new black. Although the jury is still out on whether or not it’s a good thing, many retailers are incorporating green initiatives into their business plans. For example, 40% of IKEA stores have solar panels. Other notable green efforts include Jysk’s advocacy of forest protection.
Green DIY stores have cropped up in all nooks and crannies of the globe. Some retailers even offer consultancy services. With more and more consumers seeking out eco-friendly alternatives, savvy retailers are looking for ways to compete. Millennials, in particular, are highly tuned in to the finer points of the do-it-yourself ethos. To make the process more efficient, retailers are embracing best practices such as waste reduction and implementing green policies. A well-conceived, eco-conscious strategy can only be a good thing for consumers and the planet.
It’s no surprise that retailers are taking note. Among the most important steps are a proper vetting and selection process, including the hire of qualified personnel. These individuals are knowledgeable about the products they sell and will often advise shoppers on the merits of certain items. Likewise, many retailers are willing to offer introductory discounts to encourage customers to explore their eco-friendly options. Using these strategies is an excellent way to grow your business. This is particularly true if you are a small retailer in an emerging market. The competition is fierce, but the winning retailer is likely to be the one that can stand out from the crowd.