Green behaviors are defined as a series of environmentally beneficial behaviors implemented by employees. These are intended to reduce the negative effects of environmental processes on organizations.
Among the key drivers of green behaviors are individual attitude, personal values, and social influence. In order to understand the underlying causes of green behavior, researchers from the financial service industry conducted a study on attitudes and motivations. The results suggested that the impact of social influence on green behaviors is positive, while the impact of material incentives is detrimental.
Individuals with high self-efficacy are more likely to exhibit green behaviors. They are also more responsive to social incentives. It is important to assess the impact of environmental beliefs and knowledge on employee behavior.
Researchers used a questionnaire to measure the intention to exhibit green behaviors. A total of 470 professionals responded to the survey. Some of the items measured attitude, while other items were focused on actual green behaviors. Behavioral intention was calculated using two regression models. Results indicate that subjective norm and social orientation played a dominant role.
The social environment and relationships with co-workers play an important role in green behaviors. Perceived social expectations from supervisors and managers are influential. Providing information about environmental issues also promotes green behaviors.
Environmental concerns and the personal values of individuals drive green behaviors. Those who are aware of environmental concerns have a higher desire to act in a sustainable manner.
Although the financial sector is an important industry for investing in sustainable services and products, there is little research on the behavioral patterns of professionals in this field. This gap could be caused by factors such as personal habits and financial incentives.