Sustainability refers to the ability of a society to develop without depleting the natural resources it needs. The concept was defined in the 1987 Brundtland Report, which said it was necessary to create an environment where people could live without compromising their ability to live in the future.
The 3 pillars of sustainability are economic viability, environmental protection, and social equity. These three pillars form the foundation of any transformation into a sustainable society.
Economic pillars can be achieved by adopting a responsible production approach, using environmentally friendly materials, and reducing waste. This can lead to positive returns in product quality, brand awareness, and competitiveness.
Environmental pillars include reducing carbon footprints and minimizing the use of non-decomposable packaging. Businesses can also support the movement by utilizing local suppliers.
Social pillars focus on the treatment of community members, employees, and stakeholders. In particular, a sustainable business should consider the rights of workers in its supply chain. If companies don’t use toxic pesticides, their products are safer. And they may be more profitable.
While these three pillars are the foundation for any transformation to a sustainable society, they aren’t definitive principles. It’s important to find a balance among these three, and it’s a good idea to incorporate them into your business’ long-term strategy.
One of the biggest indicators of unsustainability is misdistribution of wealth. A third of the world has limited access to food, energy, and water. That strain on the planet can’t be ignored any longer.