How to Accelerate the Transition to 100% Renewables Without Government Mandates

How to Accelerate the Transition to 100% Renewables Without Government Mandates


The transition to renewable energy is vital for reducing greenhouse gas emissions and mitigating climate change. Historically, governments have played a major role in driving this transition through subsidies, mandates, and regulations. However, there are strategies to accelerate renewables adoption without relying solely on government action. In this article, I will provide an in-depth look at how individuals, businesses, and communities can drive the transition to 100% renewable energy.

Role of Consumers

Consumers have significant power to drive the renewable energy transition through their purchasing decisions. Here are some of the most impactful steps individuals can take:

Switch to a Renewable Energy Provider

  • In deregulated electricity markets, consumers can select their electricity provider and opt for a renewable energy plan. This ensures that the electricity you use comes from renewable sources like wind and solar.

  • Switching to a renewable provider reduces demand for fossil fuel power generation and helps scale up renewable capacity. Major providers like Green Mountain Energy source 100% renewable power.

Install Rooftop Solar

  • Putting solar panels on your roof generates clean electricity. Solar costs have dropped 90% since 2009, making it affordable for millions of households.

  • Rooftop solar displaces grid electricity, allowing for higher renewable penetration. With batteries, solar enables consumers to store clean energy for evening use.

Purchase Green Power from Your Utility

  • Many utilities offer green power options allowing you to purchase renewable energy credits (RECs) or subscribe to a green power program.

  • This provides direct monetary support to renewable energy projects in your region and helps scale up clean generation.

Buy an Electric Vehicle

  • Electric vehicles (EVs) powered by renewables produce zero direct emissions. EV adoption is rising rapidly, with dozens of new models hitting the market.

  • Widespread EV use increases electricity demand, providing utilities incentive to add more renewable energy capacity.

Role of Businesses

Businesses can also accelerate the transition beyond what government requires through renewable energy procurement, clean energy investments, and pursuing sustainability.

Renewable Energy Procurement

  • Major corporations like Google, Apple, and Amazon have procurement targets to power their operations with 100% renewable energy.

  • Large companies signing procurement contracts enables renewable energy projects to get financed and built. This expands clean energy capacity.

Clean Energy Investments

  • Companies are also directly investing in renewable energy projects. For example, IKEA has invested $2.5 billion in wind and solar farms.

  • Corporate investments in renewables provide capital to build projects and develop new technologies accelerating the clean energy transition.

Pursuing Sustainability

  • Leading companies are committing to comprehensive environmental sustainability targets, which spur renewable energy use.

  • For example, Walmart aims to be supplied by 100% renewable energy across its supply chain. This motivates suppliers and vendors to adopt clean energy.

Role of Communities

Cities, towns, and community groups can also take local action to transition to 100% renewable energy.

Community Choice Aggregation

  • Under community choice aggregation (CCA), municipalities aggregate electricity demand and procure power directly for the community.

  • CCA allows communities to choose higher shares of renewable energy and have local control over their power supply.

Community Solar

  • Community solar projects are solar installations shared by multiple households in a neighborhood. Households subscribe to a portion of power produced.

  • Community solar provides access to solar energy for renters and homes without suitable roofs. These projects also foster local clean energy growth.

Block Bulk Purchasing

  • Community groups can organize block bulk purchasing programs for rooftop solar. Buying panels collectively lowers costs through volume discounts.

  • Bulk purchasing enables widespread rooftop solar adoption in neighborhoods. This grows renewable generation and further accelerates the energy transition.

Challenges and Countermeasures

Pursuing 100% renewables without government mandates poses some challenges. Here are key issues and ways to address them:

Intermittency of Renewables

  • Wind and solar offer variable output based on weather conditions. This makes balancing electricity supply and demand on the grid more complex.

  • Key solutions include grid modernization, expanded transmission, energy storage, demand response, and dispatchable zero carbon resources like geothermal, hydroelectric, and nuclear power.

Higher Upfront Costs

  • Renewables have become cost competitive, but often have higher upfront capital costs than fossil fuel options. This poses adoption barriers.

  • Innovative financing models like solar leases and power purchase agreements (PPAs) eliminate upfront costs as a barrier to consumers and businesses.

Planning and Siting Challenges

  • Large scale wind/solar projects require land and transmission infrastructure. Permitting and siting these assets causes delays.

  • Streamlining planning and siting policies while ensuring community engagement facilitates timely and responsible project deployment.


Transitioning rapidly to 100% renewable energy is achievable through committed action from consumers, businesses, and communities. Motivated individuals and companies have tremendous power to drive the renewable energy transformation beyond what government alone can accomplish through their consumption choices, investment decisions, and sustainability leadership. Overcoming key challenges like intermittent supply requires comprehensive solutions across technologies, market design, and infrastructure. With innovative thinking and initiative, we can work together to accelerate the renewable future.